Wizards of Weedcraft: Humboldt’s Finest Aims to Stay Local, Go Global

By Jefferson Reid / MG Magazine

Cannabis farmers in Northern California are feeling good these days as the future cash king of legit agriculture moves from growing pains to growing gains.

While the recent passage of California’s Proposition 64 legalizing recreational marijuana use in the Golden State could be a bumper crop of good news for growers and consumers alike, there are plenty of possible pitfalls on the path to normalization of this formerly underground economy. The upside is immense, especially in California’s Emerald Triangle (Humboldt, Mendocino, and Trinity counties), the largest cannabis growing area in the U.S.

In Humboldt County, known for its stately Redwood forests and giant marijuana blooms of legendary potency, farmers are gingerly stepping out of the shadows to embrace the new day.

Center stage is Humboldt’s Finest Farms, which began in 1996 with a trio of heritage farmers who wanted to create a cannabis brand worthy of Humboldt’s worldwide reputation. Now, they’re pushing their enterprise into the legitimate sphere.


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